At South End Eye you are assured of a new outlook, and
a new look. We are a full-service private optometric practice, providing a distinctive eye care experience, including…

Service: Personable without pandering. We work to be on time and efficient… but if your exploration of our extensive designer frames selection beckons, all bets are off.

Honesty: We won’t recommend something that is unflattering or unsuited for your lifestyle and personality. If you ask our expert opinion, we’ll give it to you.

Selection: We bring Hollywood pizzazz to Boston. You’ll find versatile eyewear for all ages, from contacts to sunglasses to international fashion designer collections.

Expert Care: Our board certified optometrists use the latest diagnostic equipment for every eye exam. Then our licensed dispensing opticians attend to your every eyewear need.